Structured Intuition provides strategic advice to Canadian companies about how to drive business growth through brand strategy.

The hallmark of our work is the integration of the financial and marketing perspectives on business to develop strategies that deliver high levels of value to customers at attractive economic margins.

Our clients have included Brookfield Asset Management, the Canadian Real Estate Association, the Institute of Communication Agencies, Russell Investments and St Lawrence Cement.

Our mission is to advise Canadian businesses on the strategic use of branding. Our work focuses on four areas:

• Analysis of the economic and competitive context for brand strategy
• The sources and scale of customer value
• Brand architecture and portfolio rationalization
• Brand measurement and valuation